The Loneliest Color 2.0 - Sherwin–Williams

To launch The Loneliest Color 2025, Radiant Lilac, and celebrate the beauty in the overlooked Sherwin-Williams needed to bring the color to life in a way as bold and confident as the color itself. So we partnered with WNBA star Paige Bueckers and fashion icon Dapper Dan to create a kind Radian Lilac look for Paige to confidently rock for her tunnel walk in her home town.

The social content, the press coverage and the look itself all made a statement. We earned over 2.5 Billion impressions, Paige’s post was the top performing post for Sherwin-Williams EVER, and most importantly, consumers, the media and clients loved every bit of it.

Paige is right: When you stay to to you, you always stand out.